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AI assistants and automation for mid-sized businesses

Sorting emails, booking appointments, answering calls, moving data from one program to the next: whatever you do by hand every day, a workflow can take over. I build these workflows for businesses with up to 50 employees.

Free intro call (opens in a new tab)

30 minutes, free, booked through my calendar. You tell me what is costing you time.

Process and timing

Time to prototype
in days, not months
Intro call
free, 30 minutes
Email reply
within 48 hours

Support after handover is optional: whether I keep looking after the solution, and how much, is up to you.

Sound familiar?

From a full inbox to a missed call

Your inbox is overflowing

Orders, questions, invoices and advertising all land in the same inbox. By the time everything is sorted and answered, there is no time left for the actual work.

Calls go to voicemail

The phone rings while you are with a customer. By the time you call back, the caller may already have phoned someone else.

Appointments go back and forth

Several emails before an appointment is fixed. And then someone still types it into the calendar by hand.

These are not AI problems, they are work problems. AI is one of the tools for them.

How an AI assistant works

From incoming request to finished task

An AI assistant is a program that takes incoming emails, calls and appointment requests, sorts them and prepares them for you. You decide beforehand, as a rule, what it is allowed to do.

  1. 01 · Something comes in
    • Email
    • Call
    • Appointment request
  2. 02

    The assistant prepares

    It works out what the request is about and drafts a note, a reply or an appointment suggestion.

  3. 03

    You decide

    You approve, change or take over yourself. Anything no rule covers goes straight to you.

  4. 04

    Done

    The reply goes out, the appointment is in the calendar, the note sits in the program you work in.

An example flow, not a client case. You decide how much the assistant may handle on its own.

The assistant takes the preparation off your hands. The decision stays with you.

The three assistants

For emails, appointments and calls

All three follow the same pattern. You can set them up individually or together.

Email assistant

Reads incoming emails and sorts them: order, question, invoice or advertising. For standard cases it drafts a reply. You approve it before it goes out.

  1. 1Email arrives
  2. 2Sort
  3. 3Draft reply
  4. 4Your approval

Appointment assistant

Spots requests for appointments, checks free slots in the calendar and suggests times. It may only book the types of appointment you have defined beforehand.

  1. 1Appointment request
  2. 2Check free slots
  3. 3Suggestion
  4. 4Booked by your rules

Phone assistant

Answers calls when nobody can pick up. It says at the start that an AI is speaking, takes down name, call-back number and the reason for the call, and passes anything urgent on to a person.

  1. 1Call
  2. 2Take down the request
  3. 3File a note
  4. 4Call back or pass on
Connection

With the programs you already use

It connects to the programs you already use, such as your calendar, inbox or industry software, as long as they offer an interface. An interface is the access point through which two programs exchange data.

Free intro call (opens in a new tab)

In the intro call, we look at where most things pile up for you: in your inbox, on the phone or in your calendar.

Who decides?

What the assistant handles and what stays with you

The assistant handles

  • Taking down and sorting requests
  • Drafting replies for standard cases
  • Checking free slots and suggesting appointments
  • Booking appointments that fall under your rules
  • Filing notes where you work

Stays with you

  • Approving emails before they go out
  • Quoting prices and making commitments
  • Emergencies and urgent requests
  • Anything no rule covers
  • Setting the rules themselves

At the start, I would not let an assistant send a single email on its own. A draft that you only need to approve saves you the writing, and you see where it gets things wrong.

Core services

From process automation to interfaces

These four services sit behind every assistant, and you can also have them on their own. Process automation means a task someone does by hand today runs by itself.

01

AI Automation & Workflows

Enquiries, invoices, data maintenance, reports: an automation connects the tools you already use and handles the repetitive part. Your team looks after the work that needs people.

What you get

  • An automation that connects the tools you already use — nothing about the programs themselves changes
  • Workflows that run continuously, including at night and at weekends
  • Logs, change histories, and audit trails for every workflow

What this looks like in practice

  • Enquiries into your CRMHandle incoming enquiries automatically and fill in the contact's details in your CRM
  • Pre-sorting your inboxPre-sort emails with AI and draft the replies
  • Figures from invoicesRead in invoices and carry the figures over
02

Custom AI Applications

Purpose-built AI applications for the tasks where off-the-shelf software falls short — from evaluating your figures to an application that works on its own.

What you get

  • An application built for your industry, your data, and your workflows
  • The code, the data, and the system — no per-seat pricing
  • Documented and monitored in everyday operation, and maintained going forward if you wish

What this looks like in practice

  • Searching your documentsMake your own documents searchable — just ask in plain language
  • Figures from several sourcesAI dashboards that pull together and analyse figures from several sources
  • Data from documentsRead documents, check them, and pass on the data they contain
03

AI Agents & Autonomous Systems

AI agents that work through a task over several steps on their own — inside the limits you set.

What you get

  • An agent that works through a task over several steps on its own: look it up, decide, record it, report back
  • Limits you set — within them, it decides case by case
  • Integration with your existing software via APIs

What this looks like in practice

  • Customer supportSupport agents that look things up in the connected programs themselves
  • ResearchResearch agents that gather, check, and summarise information
  • Software developmentAgents that write and review code for development teams
04

API Integration Services

I connect your programs to each other so the same information is current everywhere — without anyone copying data across by hand.

What you get

  • Integrations that let your programs pass data and changes to one another
  • A connecting piece of my own where off-the-shelf integrations fall short — built around the interfaces your programs actually offer
  • Sync straight away, where your programs support it (via webhooks)

What this looks like in practice

  • Keeping CRM and marketing in syncKeep your CRM and your marketing software up to date with each other
  • Online shopHandle orders from your online shop without any intermediate steps
  • Financial dataPull together and analyse financial data from several sources

In addition

How we work together

Five steps from first call to handover

  1. 1

    Intro call

    30 minutes, free, booked through my calendar. You tell me which process is costing you time.

  2. 2

    Process review

    Together we work out which process is worth tackling first and what it will take.

  3. 3

    Prototype

    Within days rather than months, there's a first version for you to try out.

  4. 4

    Pilot

    The solution runs in day-to-day operations with your team. Any rough edges get smoothed out.

  5. 5

    Handover and support

    Documented, monitored, and developed further if you want. You're not left to deal with it on your own.

Free intro call (opens in a new tab)

In the intro call, we work out which process is worth tackling first.

Attila Arndt
About me

Straight talk instead of buzzwords.

And if automating something doesn't pay off, I'll say so.

Attila Arndt

Triple A Digital, Cologne

About →
To be honest

When I advise against it

Not every process is worth it. I would rather tell you in the intro call than after the prototype.

The process rarely happens

If something only comes up a few times a month, setting it up costs more time than the assistant will save you later.

There are no fixed rules

If every request needs its own judgement, an assistant can only note it down and pass it on. A simpler tool may be enough for that.

A ready-made product already does it

Some things are covered by an off-the-shelf program, for the phone a free basic plan, for example. Then I tell you so instead of rebuilding it.

Nobody has time for the pilot

An assistant does not know your business by itself. During the pilot, you need someone who knows the process and points out where it gets things wrong.

Free intro call (opens in a new tab)

Feel free to ask me in the intro call where AI would not help you, too.

Operating principle

A workflow you've built once grows with you. Manual work doesn't.

Frequently asked questions

What you'll want to know first

What is an AI assistant, anyway?

A program that takes incoming emails, calls or appointment requests, sorts them and prepares them for you: a draft reply, a note or an appointment suggestion. You decide beforehand, as a rule, what it may handle on its own.

What happens if the assistant gets something wrong?

That is why it starts with drafts: with emails, you approve every reply before it goes out. Anything no rule covers goes to a person. During the pilot you see where it gets things wrong, and it is fine-tuned.

Do I have to replace my existing programs?

No. The assistant works with the programs you already use, through their interfaces, where they offer one. Nothing about the programs themselves changes.

Does the caller need to know they are talking to an AI?

As a rule, yes: Article 50 of the AI Act requires it. That is why the phone assistant says so right at the start. Whether a call may be transcribed or recorded is a separate question that is settled before launch. This is not legal advice.

What do I need to bring?

A contact person who knows the process, and access to the programs involved.

Do I have to book support after handover?

No. Whether I look after the solution after handover, and how much, is up to you.

Who is this not for?

If a process rarely happens, has no fixed rules or is already covered by a ready-made program, I will advise against it. The same goes if nobody has time to check things during the pilot.

Roughly how much does it cost?

That depends on what needs to be built. We work it out in the free intro call.

How long does it take?

You get a first working prototype in days, not months.

What happens in the intro call?

Half an hour, free, booked through my calendar. You tell me which process is costing you time today; together we look at which one is worth tackling first — and whether I'm the right person for it.

Technologies used

Automation

n8n · Make · Custom workflows · Webhooks

Development

TypeScript · Next.js · Node.js · Python

Infrastructure

Vercel · Supabase · PostgreSQL · REST/GraphQL

AI

OpenAI GPT · Anthropic Claude · Claude Code · OpenAI Codex · Midjourney · Flux · Stable Diffusion · Leonardo · DALL-E · Replicate

Attila Arndt

Attila Arndt · Triple A Digital, Cologne

Let's talk about your process.

Pick a time that suits you. In the intro call, we'll work out which process is worth tackling first — and whether I'm the right person for it.

Free intro call (opens in a new tab)

Or email me directly: hello@tripleadigital.de · I reply within 48 hours.